About

Annie’s Hallmark Shop opened in 1989 as a small, family run gift store. Selling cards, gifts, children’s products, home décor, holiday inspiration and fresh fudge, Annie’s quickly became popular in the area. After almost 20 years, three renovations, and two expansions, Annie’s remains a local favorite for unique, hard-to-find gifts for all occasions.

In 2007, Annie’s added a new dimension to the store with the addition of Baldoria, a section of the store dedicated to fun accessories and personal products.

Fall of 2009 marked another great year as we opened our sister shop in Londonderry, New Hampshire. Annie's Hallmark • Baldoria Londonderry was created to offer the same unique, hard-to-find gifts for all occasions & the same great customer service value offered in Salem. It is sure to be a new local favorite.