Hallmark Keepsake Ornaments have been making memories to last a lifetime since their debut more than 40 years ago.  The first release in 1973 of Hallmark Keepsake Ornaments featured six glass ball ornaments and 12 yarn figures which were all unique in their designs, dated, and available for a limited time.  It is this innovation that paved the way for the success of the Hallmark Keepsake Ornament Collection.  Since the first release, Hallmark has introduced more than 8,000 keepsakes in more than 100 different series (collection of ornaments with the same theme).

Some people purchase Keepsakes as gifts because they love the design – or know someone on their list will.  For others, the series have become highly collectible.  The longest running series to date, Frosty Friends, made its debut in 1980, featuring a fun and friendly Eskimo and his winter pals.  Many series have grown to encompass infamous characters from Disney, Peanuts and more. 


In addition to the series, there are hundreds of other ornaments released each year for a variety of occasions with a variety of themes.  The Hallmark Everyday Keepsake Ornament collection celebrates life’s non-holiday moments big and small.   From Birthdays to Graduations, from New Homes to New Babies, there is an Everyday Keepsake for just about any occasion.  Each year, the line continues to grow.

The broad selection of Keepsakes sets them apart from all other ornament manufacturers.  Hallmark Keepsakes are not just about decorating a tree, but about telling a story and capturing life’s memories.  Because of their popularity, Hallmark now releases hundreds of ornaments each year with some featuring well known characters, lights, sound and movement.  Today’s Keepsake Collection has grown well beyond glass balls and yarn; Keepsakes today are made of acrylic, bone china, resin, glass, porcelain and wood.

Watch how a Keepsake is brought to life!

Want to find the perfect Keepsakes to tell your story?  Check out the Hallmark Dream Book to pick out your favorite ornaments, and give us a call!  We take many Keepsake orders over the phone – – and are happy to offer free shipping to all qualifying orders.*

Contact:  603-898-1778

or email us at:


*FREE SHIPPING with your order of $50 or more 



Get into collecting with KOC*

*Keepsake Ornament Club

The national Keepsake Ornament Club attracts fans who love certain characters, series or artists.  Others simply love Keepsakes.  Because it’s always more fun to do what you love with friends, many collectors join the national Keepsake Ornament Club.  Club members receive fun facts not published about the ornaments and their creators, enjoy sharing “insider information,” and getting  behind-the-scenes looks.  They are always the first to know about artist interviews and the KOC-exclusive collectible ornaments each year.   View featured Hallmark Keepsake artists here.

Learn more about KOC 

Join Today!  *Join the Club ($27) and receive a$25 Annie’s Gift Certificate.                                              (WOW!  It’s like joining for free!)

*In-store sign up required to take advantage of $25 Annie’s Gift Certificate.

Click here for KOC form.  Fill it out and bring it into Annie’s. 

Already a Member? Click here for KOC Member sign in



Have even more fun by joining our Local Club.

Contact us for full details.  We’ll put you in contact with the Club President and off you’ll go!

Salem Location: Rockingham Riders. Contact Lisa Sylvester, Store Manager. 603-898-1778 Lsylvester@annieshallmark.com


Londonderry Location: Lucky Stars. Contact Andrea Paradis, Store Manager. 603-965-0020 AParadis@baldoriabyannies.com


Back to Hallmark Page