Hallmark Keepsake Ornaments have been making memories to last a lifetime since their debut more than 40 years ago.  The first release in 1973 of Hallmark Keepsake Ornaments featured six glass ball ornaments and 12 yarn figures which were all unique in their designs, dated, and available for a limited time.  It is this innovation that paved the way for the success of the Hallmark Keepsake Ornament Collection.  Since the first release, Hallmark has introduced more than 8,000 keepsakes in more than 100 different series (collection of ornaments with the same theme).

Some people purchase Keepsakes as gifts because they love the design – or know someone on their list will.  For others, the series have become highly collectible.  The longest running series to date, Frosty Friends, made its debut in 1980, featuring a fun and friendly Eskimo and his winter pals.  Many series have grown to encompass famous characters from Disney, Peanuts and more.

The broad selection of Keepsakes sets them apart from all other ornament manufacturers. Because of their popularity, Hallmark now releases hundreds of ornaments each year with some featuring well known characters, lights, sound and movement.  Today’s Keepsake Collection has grown well beyond glass balls and yarn; Keepsakes today are made of acrylic, bone china, resin, glass, porcelain and wood.

Hallmark Keepsakes

Hallmark Keepsakes are not just about decorating a tree, but about telling a story and capturing life’s memories.  From Birthdays to Graduations, from Christmas to New Year’s, there is a Keepsake for just about any occasion.  Each year, the line continues to grow.

Want to find the perfect Keepsakes to tell your story?  Check out the Hallmark Dream Book to pick out your favorite ornaments!  Free shipping to all qualifying orders.*

Shop Keepsakes Now!

*FREE SHIPPING with your order of $75 or more 

Get Into Collecting with KOC (Keepsake Ornament Club)

The national Keepsake Ornament Club attracts fans who love certain characters, series or artists.  Others simply love Keepsakes.  Because it’s always more fun to do what you love with friends, many collectors join the national Keepsake Ornament Club.  Club members receive fun facts not published about the ornaments and their creators, enjoy sharing “insider information,” and getting  behind-the-scenes looks.  They are always the first to know about artist interviews and the KOC-exclusive collectible ornaments each year.

Learn more about KOC

Already a Member? Click here for KOC Member sign in.


Have even more fun by joining our Local Club.

Contact us for full details.  We’ll put you in contact with the Club President and off you’ll go!

Salem Location: Rockingham Riders. Contact Lisa Sylvester, Store Manager. 603-898-1778 Lsylvester@annieshallmark.com

Londonderry Location: Lucky Stars. Contact Andrea Paradis, Store Manager. 603-965-0020 AParadis@baldoriabyannies.com

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