Skip to content
FREE SHIPPING ORDERS $99+, FLAT RATE $7.99 orders under $99 • We ship business days, Mon-Fri, excluding Holidays
FREE SHIPPING ORDERS $99+, FLAT RATE $7.99 orders under $99 • We ship business days, Mon-Fri, excluding Holidays
Become a Keepsake Ornament Club Member - Annies Hallmark and Gretchens Hallmark

Become a Keepsake Ornament Club Member



With the launch of Hallmark Keepsake Ornaments in 1973, a new holiday tradition of ornament collection was born. The interest in and demand for ornaments grew so quickly that local and national clubs started forming. Hallmark recognized this enthusiasm for the brand and established the Keepsake Ornament Club (KOC) in 1987. Club Membership enables collectors and enthusiasts to share their passion for Keepsake Ornaments and receive benefits for their loyalty to the brand, including receiving the Dream Box as part of the enrollment or membership renewal, exclusive access to shop ornament release events early, multiple coupons and member-exclusive Crown Rewards bonus points and KOC-exclusive ornaments available in stores or online.


2024 KOC member benefits include:

  • The annual membership gift, the KOC Dream Box, valued at $150, shipped to members in April. The Dream Box includes the 2024 Dream Book, three club-exclusive Keepsake Ornaments and exclusive gifts from the Keepsake Studio: North Pole Miniature Ornaments Display Stand, Set of 25 Miniature Brass Ornament Hooks, Snowy Miniature Tree Skirt, a notebook and bookmark and $5 coupon.
  • Up to $30 in coupons.
  • Top-tier Crown Rewards bonus points on Keepsake Ornament purchases.
  • Access to members-only experiences and virtual events.
  • Access to four new club-exclusive ornaments available in stores or online as they release throughout the year.
  • Exclusive access to early, VIP member shopping events the day before Keepsake Ornament Premiere and Ornament Debut, including limited quantity ornaments and event-exclusive offers.
  • For Keeps mailings, monthly email newsletters and access to the KOC Facebook group.
  • Special offers throughout the year, including exclusive Crown Rewards bonus points opportunities, members-only event offers and surprises.

And all these benefits are part of membership in the KOC when customers enroll for $59.99.

Joining is easy! Customers can join one of three ways:

  1. Complete the application (Click Here) and Drop it off with your local Gold Crown store.
  2. Visit to enroll.
  3. Phone 1-800-Hallmark to enroll with the help of Consumer Care.
Previous article Vera Bradley is Easy to Clean