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About Us

About our Gift Stores

Annie’s Hallmark Baldoria opened in 1989 as a small, family run gift store.  Selling cards, gifts, children's products, home decor, and holiday inspiration , Annie’s quickly became popular in the Salem and Londonderry, NH area.  After 25 years, three renovations, and two expansions, Annie’s remains a local favorite for unique, hard-to-find gifts for all occasions.

In 2007, Annie’s added a new dimension to the store with the addition of Baldoria, a section of the store dedicated to fine lines like Pandora Jewelry, Brighton, Alex and Ani,  Habitat and Clara S, fun accessories and personal products.

Fall 2009 marked another great year as we opened our second location in Londonderry, New Hampshire.  Annie’s Hallmark Baldoria Londonderry was created to offer the same unique, hard-to-find gifts for all occasions & the same great customer service value offered in Salem.  Today it is a local favorite.

When looking for a last minute holiday gift in Londonderry or Salem, NH, Annie’s Hallmark Baldoria has all the fine gifts, jewelry, bags, and fun accessories.

Summer 2019 Annie's Hallmark Baldoria and Gretchen's Hallmark Lucy's became Sister Stores. Our 2 families merged.

Gretchen’s Hallmark Gift Stores are operated in north east and central Florida. Visit any of our 14 locations today! Click here to view our locations. Above all shop everything HALLMARK, from Greeting cards, gift bags, gift wrap and bows – – therefore everything you need for the perfect presentation – – further more, shop Hallmark Keepsake Christmas Ornaments, home decor and gift ideas to celebrate all your special occasions. We carry unique, hard to find gifts. Beautiful jewelry from brands like Kendra Scott, Ronaldo Jewelry, Alex and Ani, Silver Forest, Pura Vida, and 4Ocean. Most note worthy handbags from lines like HOBO and Vera Bradley just to name a couple. Apparel from popular lines like Ivory Ella, and Simply Southern with new introductions coming in all the time.