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FREE SHIPPING ORDERS $99+, FLAT RATE $7.99 orders under $99 • We ship business days, Mon-Fri, excluding Holidays
FREE SHIPPING ORDERS $99+, FLAT RATE $7.99 orders under $99 • We ship business days, Mon-Fri, excluding Holidays

About Us

Our Gift Stores

Annie’s Hallmark and Baldoria started out in 1989 as a small, family run gift store in southern New Hampshire. Since then, we have grown and expanded our business and locations to be able to provide as many people as possible with the business that so many local customers cherish. Over the past 30 plus years we have been dedicated to providing our customers with unique, hard-to-find gifts that are perfect for all occasions. By staying true to our values we have been able to provide the same great customer service while expanding our business.

In 2018, we decided to expand our company into the ever-changing world of technology and open up an online store of our own. Here at Annie’s Hallmark Baldoria we have a diligent staff that uploads, packages, and ships all of our orders right from our very own store.

2019 marked another great year as Annie's Hallmark Baldoria and Gretchen's Hallmark Lucy's merged families and became sister stores.

Gretchen’s Hallmark started out in 1982 as a small, family run gift store operating in northeast Florida. 40 plus years later, the Gretchen’s Hallmark Gift store has grown into a chain with 15 locations, serving customers throughout northeast and central Florida. We are hopeful a new location in Fernandina Beach will be opening this summer!

April of 2021, Gretchen’s stretched our family even further moving into GA and SC. We now have 11 locations in Georgia and 2 locations in South Carolina. We are hopeful a new location in Milton, GA will be opening late spring!

July 2023 marked yet another great year as Gretchen's Hallmark expanded into New York. 3 New locations in Rochester, Fairport and Webster joined us in the summer of 2023. In March of 2024 more New York stores were added. 6 locations in Albany, Latham, Scotia, Clifton Park, Glens Falls and Rensselaer.

Above all, you can shop everything Hallmark, from greeting cards, gift bags, gift wrap, and bows – everything you need for the perfect presentation. Shop Hallmark Keepsake Christmas Ornaments, home décor, and gift ideas to celebrate all those special occasions. We carry beautiful jewelry from brands like Pandora Jewelry, Kendra Scott, Ronaldo Jewelry, Brighton, Silver Forest, Pura Vida, and Little Words Project. Most noteworthy handbags from lines like HOBO and Vera Bradley just to name a couple. Apparel from popular lines like Life Is Good, Simply Southern and Jeep, with new introductions coming in all the time.


Click links below for locations:

New Hampshire



New York


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