Owners Manan and Vakta Gandhi began their journey with Hallmark Gold Crown in 2002, starting with three stores in the Florida Panhandle. They later moved to their current headquarters in Jacksonville, FL, where they purchased the established Gretchen’s Hallmark in 2008.
In the summer of 2019, they expanded beyond the South by acquiring two stores in New Hampshire. Given the strong customer base of these stores, the Annie’s Hallmark chain retained its business name. Following this acquisition, Annie’s Hallmark and Baldoria joined the Gretchen’s and Lucy’s family.
In 2018, they ventured into the evolving world of technology by opening an online store. The staff diligently picks, packs, and ships all online orders from the two New Hampshire locations. Our website, AnniesHallmark.com, proudly serves customers at both the Annie’s Hallmark and Gretchen’s Hallmark chains, and we value all our customers throughout the USA.
**Brands We Proudly Carry:**
We offer a wide range of Hallmark products including greeting cards, gift bags, gift wraps, and bows—everything you need for the perfect presentation. In addition, we carry Hallmark Keepsake Ornaments, home décor, and thoughtful gift ideas to celebrate all special occasions. Our selection of beautiful jewelry brands includes Pandora Jewelry, Kendra Scott, Ronaldo Jewelry, Brighton, enewton, Pura Vida, and Little Words Project, just to name a few. We also feature noteworthy handbags from lines like HOBO and Vera Bradley, as well as apparel from popular brands like Life Is Good, Lake Girl, and Jeep, with new trendy merchandise arriving regularly.
We have continued to grow over the years by adding new stores in Georgia, New Hampshire, North Carolina, South Carolina, New York, Arizona, and Nevada.
**Quotes From the Owners:**
“Even as we watch our company grow, we pride ourselves on maintaining a family business atmosphere and values. We value our employees and our loyal customers, and we will continue to provide unique gifts that are perfect for all occasions.” - Vakta Gandhi
**Fun Fact:** “Gretchen was the name of the previous owner’s dog, so we continued this tradition by naming our Boutique ‘Lucy’ after our sweet pup.” - Manan Gandhi
Hallmark History
